Written by Lesallan – December 7, 2023
Business Models – Starbucks and Church
Written by Lesallan
Ohio Christian University
MIN3150 Ministry Leadership (ONLF23)
Dr. Steven Gerig
December 7, 2023
Business Models – Starbucks and Church
Starbucks’ success can be attributed to its innovative approach, which blends coffee, convenience, and community into a unique market space. According to CEOWorld, their ability to ‘competitively create’ is what sets them apart (Bernard, 2021). The brand offers high-quality coffee and an environment where customers can relax, work, socialize, and enjoy themselves. This has helped Starbucks to stand out from its competitors and build a loyal customer base. In addition, the brand is committed to delivering a personalized “Starbucks Experience” to each customer, achieved through excellent customer service, well-maintained stores, and a culture that aligns with the communities they serve (Geereddy, 2020). As a result, Starbucks has established a strong brand reputation and attracted top talent who share their vision and values.
In addition, Starbucks places a strong emphasis on customer satisfaction by adopting a customer-centric culture that caters to their needs and preferences, according to Spoon University (2016). The menu has been expanded to include various products such as coffee, tea, juice, smoothies, bakery items, sandwiches, salads, and more. Starbucks has also implemented innovative features like mobile ordering, delivery, loyalty programs, and digital platforms to improve customer convenience and engagement, as found by Ivory Research (2018). Furthermore, Starbucks has invested heavily in branding to establish a consistent look and feel across its stores, merchandise, food, and drinks, and a widely recognized logo for its quality and reliability. As highlighted in Roll’s (2017) article, the Starbucks Siren logo is a well-known symbol representing the company’s heritage, passion, and unwavering commitment to excellence. Starbucks has also utilized its brand power to support important social causes and environmental sustainability, further enhancing its image and appeal among customers, as reported by Starbmag.com (Jordan, 2021).
For any church struggling to engage young adults between the ages of twenty and thirty-five, the lead pastor may benefit from examining the practices of successful companies like Starbucks. One notable aspect that draws young adults to Starbucks is the customization offered. Customers can easily customize their orders with a variety of food and drink options to meet their dietary needs. Whether it is a latte with almond milk, a frappuccino with extra whipped cream, or a sandwich with gluten-free bread, Starbucks can cater to unique tastes and needs. This approach fosters a sense of individuality and satisfaction among the customers who feel they are receiving a product tailored specifically to them. Starbucks’ success can also be attributed to its inviting atmosphere. Customers can unwind, work, connect with others, or enjoy themselves in a comfortable and cozy setting. With free Wi-Fi, a variety of seating options, background music, as well as books and games, Starbucks offers more than just coffee. It is a destination that fosters a sense of community.
As a church leader, consider implementing these principles into your ministry and outreach efforts. Providing a variety of worship service options, including different music styles, sermon topics, and service times, can offer more choices and flexibility to your congregation. Additionally, creating an inviting and engaging atmosphere in your church building by offering amenities like Wi-Fi, coffee, snacks, books, and activities can help visitors feel more comfortable. Consider organizing events and programs tailored to the interests and needs of young adults, such as Bible studies, social gatherings, volunteer opportunities, or workshops. By implementing these strategies, you can make your church more appealing and relevant to young adults seeking a community to belong to and grow with.
In keeping with the values and the mission of a Christian church, this approach demonstrates a sincere concern for the individuals you wish to connect with and a recognition of their diverse and distinctive qualities. Furthermore, it indicates a willingness to adjust and introduce new ideas to meet society’s evolving needs and expectations. This does not suggest a compromise or watering down of your fundamental principles or message, but rather a skillful and effective communication of them that resonates with your intended audience.
References:
Bernard, S. (2021, November 2). How Starbucks Changed the Brand Game to Dominate the Coffee Market. CEOWORLD Magazine. https://ceoworld.biz/2021/11/02/how-starbucks-changed-the-brand-game-to-dominate-the-coffee-market/
Geereddy, N. (2020). Starbucks case analysis. Studocu; Studocu. https://www.studocu.com/row/document/iqra-university/digital-marketing/starbucks-case-analysis/21519663
Ivory Research. (2018). Starbucks Marketing Strategy: How to Create a Remarkable Brand.
Ivory Research. Retrieved from https://www.ivoryresearch.com/library/subjects/marketing/starbucks-marketing-strategy-how-to-create-a-remarkable-brand/
Jordan, K. (2022, June 29). Starbucks Target Market. Starbmag. https://starbmag.com/starbucks-target-market/
Roll, M. (2021, February). The secret to Starbucks’ brand success. Martin Roll. https://martinroll.com/resources/articles/strategy/secret-starbucks-brand-success/
Spoon University. (2016). How Starbucks Became So Successful: The Story Behind the
Franchise. Spoon University. Retrieved from https://spoonuniversity.com/lifestyle/how- starbucks-became-so-successful-the-story-behind-the-franchise
